Jennifer Schell is a highly acclaimed food and wine writer, columnist, and former editor of BC Food & Wine Trails Magazine. Her three cookbooks, The Butcher, The Baker, The Wine & Cheese Maker (In the Okanagan & ‘By The Sea’) are Canadian bestsellers and have won numerous international awards, including two Gourmand International awards for ‘Best Local Cookbook’ – Canada, shortlisted for Best in the World. She is currently shortlisted for a prestigious Taste Canada award, celebrating excellence in culinary writing and Canadian culture.

She is also the co-founder/producer of the internationally acclaimed Garagiste North Wine Festivals, an event celebrating BC’s small lot wine producers chosen as one of the Top Wine Festivals in the Word in 2015 by the London Financial Times. Jennifer was also the founder Soup Sisters (Kelowna), a charity organization that focuses on feeding the Women and children at the Kelowna Women’s Shelter and the youth on the streets. She was given the Honour in the Arts award through City of Kelowna’s Civic and Community Awards. Tourism industry leaders seek her out for insights and brand awareness and she provides a blog in this regard for Tourism Kelowna.

Above all, she is a food, wine & culture leader, whose experience, body of work and industry advocate role represents a unique and highly respected perspective on the current and future of the industry, nationally and internationally.

She has extensive experience with all aspects of the food, wine & beverage community – from food growers, food producers, artisans, wineries and tourism infrastructure, Jennifer is a champion for including the massive, untapped potential for local based growth and the need for a focussed, integrated strategy at the public and private level.

Jennifer views the industry through the multi-faceted lens of food quality, food security, sustainability, community connectivity, economic and tourism potential. Her extensive network of relationships, connections and industry knowledge is why she is considered the ‘go to’ person on almost any topic food and wine related.

Through her new platform as host and editor of iN WINE, Jennifer is thrilled to be able to share her passion for BC’s beautiful food, drink and farm culture and to introduce the members of its extraordinary community through her words and photography.

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